Bloom Up

Directed by Mauro Russo Rouge

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Release Year: 2020
Running time: 88
Country: Italy
Language: Italian with English Subtitles
$20.97 - Classroom Rights
MSRP: $29.95
$349.00 - With PPR
$499.00 - With DSL
$499.00 - With DSL and PPR
MSRP: $599.00
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Directed by: Mauro Russo Rouge

Pet shop owners by day and swingers by night, Italian couple Hermes and Betta are, in most ways, regular people. In this honest, sex-positive look at the swinger lifestyle, director and cinematographer Mauro Russo Rouge is invited into their lives with no moment off-limits, crafting a portrait of a relationship that gives equal weight to the mundane yet strangely fascinating logistics of organizing sex parties as it does to the act itself. Shot in a rich visual style that is deeply sensual without ever feeling vulgar or exploitative, the film is "more emotionally than sexually voyeuristic” (Screen Daily), an intimate exploration of the deep love and complex challenges one polyamorous couple shares. Bloom Up premiered at the Hot Docs Film Festival and has a suggested rating of R / 18+.


“A happily married polyamorous Italian couple invite the viewer into their romantic life. In the end, this is a film that is more emotionally than sexually voyeuristic.” 

- Lee Marshall, Screen Daily

"A sweet documentary portrait of two people testing the limits of sexual desire… the way they get there is well worth the trip.”

- Dmitry Samanov, Chicago Reader

"An artfully constructed exploration of polyamory and the fine line between physical satisfaction and emotional attraction."

- Pat Mullen, POV Magazine

"An extraordinarily intimate documentary... about how humans navigate the many intricacies of relationships."

- Christopher Reed, Hammer to Nail


Official Selection – Hot Docs Film Festival


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